Tag Archives: Marketing

Enabling Your Business – Theory into Practice

Beta Futures is proud to announce that it has teamed up with NatWest to bring you a free event at the end of September which will focus on things to consider when starting or growing your business.

Small businesses account for over 99% of all private sector businesses in the UK[1]. After all, who wouldn’t want to be their own boss and steer their career in the direction they choose, whilst managing their work-life balance as they please? However, we understand that running your own business isn’t as easy as it may seem. A good idea paired with a bit of talent, a pinch of shrewdness and a lot of passion will propel you in the right direction. However, whether you are starting or growing your business the nitty-gritty of it can be overlooked, which can make all the difference in making a good business into an excellent, lucrative and sustainable one.

Business planning, financing, budgeting, marketing, customer care – our experts Chris and Mike are here to give their tips and advice on it all whatever stage your business may be at. Enhance your knowledge and skills, network with like-minded people and give your business a much needed favour with ‘Enabling your Business – Theory into Practice’.

Your success is our aim and we are looking forward to seeing you all soon!

 

Date and Time: 27th September 2016 5.00pm to 7pm

Address: Basepoint, Metcalf Way, Crawley, RH11 7XX

RSVP by 23rd September 2016
Christine.lyle@natwest.com 07788347095
mike@betafutures.com 01293 817229

Book by Eventbrite:

https://www.eventbrite.co.uk/e/enabling-your-business-theory-into-practice-tickets-26699368530

 

[1] Figures are for 2015 from fsb.org.uk

PR & Marketing Assistant 10-Week Internship

 

*Applicants must be second year University of Sussex students on the First Generation Scholar programme*

ABOUT BETA FUTURES

Beta Futures is a social enterprise that aims to help small businesses break down the barriers to growth by removing bureaucracies and creating jobs. We provide business services to the SME market, these include: bid writing, training, business planning and strategy, web hosting and consultancy.

The 50+ Skills Exchange Club is the vehicle by which the company delivers its social mission. Beta Futures’ social mission is to harness the experience, knowledge and skills of older people ensuring that they continue to actively engage within their local communities; thus reducing the risk of social isolation.

KEY RESPONSIBILITIES:

  • Maintaining and growing social media platforms
  • Copy writing blogs and press releases
  • Designing marketing and promotional materials
  • Providing administrative support
  • Organising and managing events
  • Representing the company at business meetings and networking events
  • Market research

IDEAL CANDIDATE WILL HAVE:

  • Excellent communication skills
  • The ability to work on multiple projects at one time
  • Good attention to detail
  • Strong IT skills
  • Creative and organised
  • Office experience
  • An interest in Corporate Social Responsibility and the Third Sector

Subject to the success of the internship, there may be further opportunity for ongoing employment at Beta Futures. This may suit a student hoping to do a Placement Year.

Please contact Molly at molly@betafutures.com  with your CV and Cover Letter.

Deadline for Application: Friday 8th April 2016

5 Reasons to Invest in Training for your Employees

Beta Futures has developed a programme of Master Classes that cover a variety of topics – the first of which will be taking place on 9th March 2016.  We are also  able to offer bespoke training designed for your business needs. We thought it would be useful to outline the business benefits of investing in training for your employees:

  1. Increase job satisfaction, productivity, and motivation among employees.

Training can reduce absenteeism, mistakes and stress levels for your employees. Productivity is also likely to increase if employees are confident in their own ability and feel they know what they’re doing.

  1. Reduce employee turnover

By investing in your employees, you are showing that you value their contribution in the company and that you are willing to allocate resources to developing their skills. Employees are then left feeling motivated, driven and a sense of loyalty to the company. Staff retention is a key factor not least of which because it reduces the high cost of recruitment.

  1. Competitive advantage

Keeping up to date with trends and changing technologies in your industry ensures that your business remains competitive in terms of performance, quality and customer service. Having well trained staff means that you can adapt methods of working to meet market demand.

  1. Decrease need for supervision

Untrained employees can drain your management resources and distract your managers from their own work and important tasks. By investing in staff training, employees feel confident within their own role and you can trust them to deliver high quality work.

  1. Enhance company profile & attract talented staff

Organisations that invest in training are seen as desirable to those looking for employment. This increases your company’s likelihood of attracting talented candidates for your vacancies.

We are offering a FREE 1-hour consultation! Get in touch to take advantage of our offer and learn more about what we do:  info@betafutures.com | 01293 817 227.

How to Use Social Media to Gain Business Leads Masterclass: Client Feedback

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Last month Beta Futures hosted a very successful LinkedIn Masterclass with Dean Packham.

Here’s what our clients had to say about it:

  • “Excellent content and informative trainer. The pace of the session was just right and the number of attendees was perfect to create a team environment, conducive to learning.”
  • “I would be very interested in attending more events and hearing more about what you do. THANK YOU”
  • “Really great experience, thanks!”
  • “It made me understand what LinkedIn stood for and how it could benefit every business.”
  • “Thank you to Dean Packham & Beta Futures for yesterday’s LinkedIn course and providing my ‘lightbulb’ moment with this platform.”

Furthermore, 100% of attendees found that the information was presented Very Clearly or Extremely Clearly and 100% of attendees found that Dean was Very Knowledgeable or Extremely Knowledgeable.

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We are planning more LinkedIn Masterclasses with Dean Packham for 2016. Would you like to attend? Send us an email to marketing@betafutures.com.

Meet our Apprentice, Jason

This week Beta Futures welcomed their brand new Marketing & PR Apprentice, Jason.

Jason will be involved in various aspects of Beta Futures’,  including running their social media platforms, writing press releases and representing the company at networking events.

Jason Shackel on his first day at Beta Futures
Jason Shackel on his first day at Beta Futures

 

“Since joining Beta futures I have been made to feel welcome amongst their team based in Crawley. Within the first week of working here I have been introduced to the team, attended the 50+ Skills Exchange Club and the Beta Futures’ vision. Before joining I had an idea of what Beta futures did within the community and now I have been able to see this in practise – which is great. Seeing my own ideas materialise and potentially make a difference to the company and the groups Beta Futures are associated with is something I gain a lot of satisfaction from and motivates me to work harder.

I believe Beta futures will be a great opportunity for me to gain an understanding of business along with building my skills from their already established and experienced team. I have been very impressed with the friendliness of everyone here so far and wish to be as useful as possible to them in the future.”

 

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Meet Dean Packham, our LinkedIn Expert

On 10th September 2015 Beta Futures will be launching our brand new Master Classes.

We are excited to introduce you to our LinkedIn expert, Dean Packham. Dean has worked in many fields including IT, full time church ministry, financial services and business development in the online world.

Dean Packham headshot 2I’m an internet marketing consultant, which in English means that I help businesses generate more business.

I help to connect buyers with sellers across a range of industries, ranging from business consultancy, health, marketing, financial services and a whole range of commodities.

The help I provide ranges from getting a message in front of thousands of targeted prospects to find reliable buyers and sellers to connect with each other. I will connect you to a buyer, seller or JV (joint venture) partner in any industry, usually in less than 24 hours.”

Dean can show you how to use LinkedIn to:
• Sell your products and services
• Generate unlimited quality leads
• Find you the right business partners
• Drive traffic to your website/LinkedIn profile
• Build your contact and prospect lists
• Position you as an expert in your field

Many people aren’t aware of the opportunities LinkedIn can create for their business. Dean’s LinkedIn Master Class will teach you how to utilise one of the fastest growing social media platforms and yield the benefits it offers.

Book to attend our launch here. 

We recommend early booking as places are limited and tickets are selling fast!

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Meet Molly, our Marketing and PR Intern

In June 2015, Beta Futures welcomed Molly Aldrich – Wincer, a BSc Business Management & Marketing student from the University of Sussex, to the team. Today we will learn more about Molly, the work she’s been doing and the importance of internships for young people.

“I first applied for the position as I am very interested in businesses that have a social cause at the heart of the work that they do. Beta Futures therefore became very appealing to me. As a social enterprise that is passionate about reducing the exclusion of older people in their local communities and society as a whole, I was really keen to learn more and see how I could get on board.

As part of my degree I am required to do a placement year and I was motivated to fill this period with as much experience as possible. I already had experience as a Marketing Assistant within a solicitors firm in Brighton as well as working with various projects within the third sector. This meant I felt confident that I would be able to make a positive difference at the company. I originally applied to work with Beta Futures for a 10 week Marketing & PR internship. Examples of my work so far include developing the business’s marketing strategy, copy writing marketing materials, running Beta Futures’ social media platforms and supporting the team with the running of the 50+ Skills Exchange Club.

Molly with members from Crawley's 50+ Skills Exchange Club
Molly with members from Crawley’s 50+ Skills Exchange Club

The company have offered me a new role that starts in September, involving business development, sales and part supervising the new apprentice. Beta Futures is barely 2 years old and is growing at an impressive rate. This growth has included moving into a bigger office space and employing new staff – which has been really interesting for me to witness and be a part of.

Beta Futures specialises in identifying funding opportunities, writing bids and supporting SMEs’ growth and resourcing for their business. The money generated from these services allow them to run The Club. The 50+ Skills Exchange Club is a community initiative that is a meeting of like-minded people who have a wealth of skills, knowledge and experience which they are willing to pass on to others. In many ways I feel as if I am getting the best of both worlds. Working on something that I am passionate about and also learning more about business management in a practical setting.

My placement year ensures that I will graduate armed with experience that will allow me to pursue my career goals. Everybody knows that young people need experience. But unfortunately, you need experience to get a job and you need a job to gain experience – the vicious cycle that is all too familiar for many youngsters. Organisations that invest in interns are very likely to see real rewards and if they select the right candidate, they may end up staying! It is a long term investment and the benefits may not be immediate, but they will become apparent to the company and the intern in due course. As long as both parties are willing to put in the time and hard work that is required.

My work with Beta Futures is an invaluable opportunity for me and will give me the chance to apply theory that I have learnt from my degree so far and develop my own skillset and experience further.  I am really excited to tackle this new challenge and more importantly I am pleased that I don’t have to leave yet!”

 

 

If you are interested in learning more about Beta Futures and The 50+ Skills Exchange Club, drop us an email to marketing@betafutures.com! Or check out our website www.betafutures.com. 

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Meet Mike Monk

On 10th September 2015, Beta Futures will be launching our brand new Master Classes.

We thought this week’s blog would be a great opportunity to learn more about Mike Monk, our Sales and Marketing Consultant, from Monk Franchising  who will be running some of the classes.

M Monk profile pictureMike started his career in sales and marketing 38 years ago. He feels that the buzz from securing new business never fades. Aged 15 he knew that he wanted to go into sales. At this young age he worked in an office equipment showroom every Saturday in Brighton.  On his second Saturday he had sold two machines, this confirmed his love of sales and that he was in fact “pretty good at it.”

He then entered the fashion and clothing market, working as an agent for 4 companies in London for 4 years. This lead to Mike being head hunted for a printed T-shirt company. He decided to become an agent as he wasn’t sure about this path. Within a year he became a Sales Director and within 5 years took the company’s turnover from £200k to £6 million, also expanding into Germany, France, Holland and Greece.

Mike then moved to a sourcing company, winning a well-known Golf Competition contract worth 6 figures.

After 2 years with this company, Mike decided to start up his own business. Unfortunately this company failed – the lessons learnt from this were invaluable. “The timing was wrong. It taught me to never completely rely on the banks and that overheads must always be kept under control. Cash flow is critically important too.” The best piece of business advice Mike had ever received (from a multimillionaire) was; “Turnover is vanity, profit is sanity”.

Mike then set up Monk Marketing, 12 years ago, and went on to franchise this a few years later. Monk Marketing works with clients such as Intercontinental Hotels and Costain Construction and recently secured a contract with Intercontinental New York through recommendation from the London hotel.

Mike’s advice to others is that if you’re in business working for yourself, you should enjoy it.

In his spare time he enjoys golf, tennis and soccer. He also likes to go out to eat and socialising, as well as having a BBQ in the sunshine. But most importantly he loves to spend time with his family and claims that his biggest life achievement was having his first child.

Beta Futures is excited to be working with Mike and is looking forward to launching the new Master Classes. Mike is hoping that attendees of the classes will leave the sessions feeling energised and will have gained a new insight into how they can run their business.

If you want to learn more about Beta Futures’ Master Classes and wish to attend the launch, send an email to office@betafutures.com. 

Beta Futures’ Networking & Launch Event!

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Beta Futures is thrilled to announce that we will be hosting the launch of our brand new Master Classes, in conjunction with Mike Monk, Founder of Monk Marketing on Thursday 10th September.

The Master Classes will begin in the Autumn covering a wide range of topics including Sales & Marketing, Franchising, Customer Service and much more!

At the event you can expect a free guide to networking, a free bite size Master Class by Mike Monk – as well as the opportunity to network with other local businesses.

Places are limited to book now! 

RSVPs to office@betafutures.com or 01293 817227.

Beta Futures’ Social Media Refurb!

We are excited to inform you that our social media is undergoing a refurb! Over the next few weeks you will be seeing more blogs, tweets, photos and news from all of our platforms.

We are looking forward to sharing our new projects, which are almost ready to launch with you.

Show your support and keep updated by following and liking us on:

Twitter: @betafutures

Facebook:  https://www.facebook.com/betafuturespage

LinkedIn: https://www.linkedin.com/company/beta-futures

If you are interested in our 50+ Skills Exchange Club, you can also follow us at @50PlusSkillClub and you can find us on Facebook. 

We would love to hear from you! 

If you have any suggestions for blog topics or just want to say hi, drop us an email to: marketing@betafutures.com

 

Many thanks,

The Beta Futures Team

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